24 North Street, Boston 617.720.4222

Pure plant-sourced, Aveda all but began the organic trend in hair care twenty-plus years ago. Our texture lotions? Infused with organic marsh mallow root. Our hair sprays? Air-infused technology propels them. Our shampoos and conditioners - with complex natural aromas - that change your mood as you change your hair.

Discover hair color with the energy of plants. Our innovative formulas leave hair essentially damage-free—infused with conditioning plant oils for shinier, healthy-looking color. In permanent and deposit-only shades—from vibrant primary and secondary colors to naturally-based browns, blondes and reds. With pure plant aromas that soothe the senses.

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